Search Engine Basics

Authors

Everything here is written by a named person with their working history attached, because a claim about search is only as good as the person prepared to stand behind it.

The editorial policy sets out how articles are researched, how sources are graded, and what review means in practice.

  • Hassan, Editor, Search Engine Basics

    Hassan

    Editor, Search Engine Basics

    • 8 years of hands-on SEO and technical search work
    • Runs original crawl and log-file experiments on live sites

    Hassan has worked in SEO and digital marketing since 2018, running technical audits, content programmes and log-file analysis across law, logistics, medical billing and software client sites. He writes Search Engine Basics from first-hand search data rather than from secondary commentary, and every claim on the site is traced back to a primary source.